Emails are Essential
If you are not leveraging an email strategy for your business, you are leaving money on the table. Emails are algorithm proof and are a direct to consumer communication that drives engagement, community and revenue.
Do Not Be Anonymous
Social media = prospect warm up. Start creating relationships with your audience through your social channels by showing up, engaging and spreading value.
Your Brand is a Promise
Think about the experience your brand delivers, and if that aligns to your values. What should your customers expect from you? Everything starts and ends with your brand.
Ask for Testimonials
There's no one better to tell others how valuable your solutions are than your happy customers. Use their words on your website, in your social media posts and be sure they play a large role in your content strategy.
Work smarter not harder... don't let your best content live a one and done life. Reuse, recycle, and repurpose old podcasts, webinars, blog articles, and social posts for a chance at new engagement.
The 8 Second Rule
A Content Calendar is Your Marketing Map
A content calendar is a map that charts out your marketing activities, and keeps your messaging organized and ensures that it aligns to a bigger picture. Your content marketing calendar demonstrates the full scope of your marketing activities while giving visibility to how all of the pieces of content work together. When you see how individual marketing efforts work together, it helps you realize the bigger picture of your content stories... which connect back to your north star marketing strategy.
Content Quality vs Quantity
The Power of your Email List
Marketing is the fuel that powers business strategy. It is foundational to how companies develop and position their products and services.